Research on dynamic pricing of perishable products under uncertain consumer demand
نویسندگان
چکیده
It mainly focuses the consumer strategy behavior effect on retailers pricing mechanism. Under the condition of uncertainty demand, consumers’ strategy behavior influence to price and profit. By introducing a discount factor, considering inventory timely complement and fixed inventory in two cases, obtains purchase decision and dynamic pricing strategies of consumers.
منابع مشابه
Dynamic Pricing of Perishable Products under Consumer Factor
With effect of consumer factor considered, a model for dynamic pricing of perishable products is proposed. By this model, we obtained a property of the value function: marginal value is a decreasing function of the capacity and an increasing function of the consumer factor. Basing on this property, we proposed the following pricing strategy: according to the regions that the perishable products...
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